Tuesday 9 March 2010

Ben, you're an idiot.

It has not been a good week for me. After a load of social obligations putting off my work was bad enough, but it was swiftly followed by a job for Weebl. A job which took way longer than it should have done, due to a lot of clashing between ideals.
I finally get off it and get round to finishing my animatic for the animation, which can be viewed here:
http://spamtheweb.com/ul/upload/090310/83091_hmvanimatic.php

For the heck of it, I decide to have another read through of the YCN brief to check on the submission deadline. The main kicker is when I actually have a read through of the HMV brief:

Challenge

Our challenge is a digital one. While keeping within our brand and adhering to the highest standards of usability, design ways for customers to quickly and easily find and buy what they want from hmv.com.

We’d like you to focus on improving user experience within some specific parts of hmv.com - product detail pages for CDs, DVDs and games, search results, and our homepage.


Ah. Reading through this in detail, it seems that what the brief is actually asking for is not a means of promoting attention to the hmv.com, but for designs that improve upon the website. Basically, it's web design and not commercialism. Thanks to my inability to check things thoroughly (I was always the guy who ticks the box without reading the terms and conditions), I have spent the good half of the last 2 months planning an animation for something that doesn't even require an animation.



Well....bumcakes.

Right now my brain is overflowing with problems, alternatives, counterarguments and fear or tutor ownage. Considering how much I've already done (at least in terms of thought and design processes), I don't really want to abandon this project, but it no longer fits the YCN brief. On the other hand, since the YCN brief isn't particularly relevant to the uni curriculum, I could very well just continue development of it outside the brief, kicking the nagging two week deadline away from it. But then there's issues of what to do to extend the module filling, whether I should move away from the HMV branding and try something else, maybe even a fictional brand, and how much all this is going to effect my overall marking.

One thing's for certain, my tutors are gonna be maaaaaaaaaaaaaaaaaaaaaaaaaaaaad. X(

In term's of what else I could be doing, one thing that's caught my as of late is a competition currently running on Aniboom in which animators must create an animation suitable for young children, the grand prize winner of which will have his entry shown on the long running children's TV show, Sesame Street. The submission date for this is April 26th. So what I may do instead, tutor depending, is whilst I work on the Beardyman animation for the university deadline, I can also produce a short animation for this contest. One idea I have so far is a monkey who encounters various things beginning with the letter M, such as Mangos, Marracas, etc.

Again, it's something I'll have to talk to the tutor about. That is, if I can actually get round to confessing my screwup first. X(